Hey! If you can tweet it in 140 characters, you sure ought to be able to say it in 140 words.
Look folks, the world's attention span is shrinking before your very enter key.
People today move on to the next tweet or website if it takes more than 4 seconds to open or 40 seconds to understand.
"Terse and pithy!" can be our new mantra!
Having enjoyed Victorian literature for many years, I understand it's not possible to convey all messages so quickly. But if you can shorten a message, just do it.
Here's a couple of tips:
• Reread your blog text. What can you toss? What's repetitive? What's essential?
• Use bulletpoints instead of lengthy text.
• A good presenter told me: "Tell 'em what you're gonna tell 'em; tell 'em; tell 'em what you told 'em!"
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